Small Business Saturday represents a yearly tradition dedicated to championing small and local businesses, taking place on the Saturday following Thanksgiving in the United States. Originally initiated by American Express in 2010, this event motivates people to frequent independent retailers, where they're greeted with exclusive offers and community-focused events. Positioned cleverly between Black Friday and Cyber Monday, it aims to raise the profile of smaller enterprises during the busy holiday period.
Example: For 2023, Small Business Saturday will fall on 25th November.
Tip: Engaging in Small Business Saturday can boost a business's prominence and sales, while providing customers with the chance to support local communities and discover unique products.
This overview encapsulates the core of Small Business Saturday, but its real-world impact and activities are contingent on local involvement and specific business initiatives.
