Marketing

Email is one of the cheapest ways to keep in touch with customers. For a small business it isn’t automatically worth it, though: it takes time, your list grows slowly and marketing emails have to follow PECR. Here’s what email marketing can do for you and when it’s not worth the effort.

A Christmas social media post is an easy way for a small business to thank customers and stay front of mind. To stand out among hundreds of identical greetings, it needs real substance, your own voice and good timing. Here’s how to write one.

Content marketing is a way to win customers without paid advertising: instead of pushing a sales message, you give people useful answers to their questions. It works more slowly than ads, but articles and videos keep working for you long after you publish them. Here’s how to get started as a small business or sole trader.

Reviews today determine if a customer chooses you or moves on to a competitor. We advise you on how to systematically collect feedback and professionally handle negatives — so they help rather than harm you.

Sharing the same post on Facebook, Instagram, LinkedIn, and TikTok is the most common mistake made by small businesses. Each network has a different audience, format, and algorithm. We provide you with guidance on what content to post and how often on each platform to ensure your online marketing is truly effective.

Marketing doesn't have to mean thousands in monthly ad spend. With a clear strategy and a few proven tools, even a minimal budget is enough to build a brand that attracts your first customers. This guide takes you through a concrete plan, a timeline and tips on how to measure what really works.

Visual identity determines how customers remember your company — and whether they associate it with the right one. Logo, colours, and typography together create an impression that builds trust and differentiates the company from competitors. How to build them so that they really work?

Facebook, Google Ads, LinkedIn, TikTok, email marketing, SEO – there are so many online channels these days that it's easy to get lost in them. The truth is, you don't need to be everywhere. The key is to pick 2–3 channels that suit your type of business and target audience. We'll show you how.