Marketing

Guerrilla marketing doesn't need million-pound budgets — it needs an idea that people will share themselves. For small businesses and freelancers, it's often the only way to stand out in the advertising jungle. What does it involve, what forms does it take, and what should you be cautious of?

Influencer marketing is no longer the preserve of major brands with million-dollar budgets. Even as a small business or freelancer, you can engage relevant influencers and acquire new customers who might otherwise never reach you. How to do it practically?

Before making a purchase, a customer goes through several phases – from first becoming aware of your existence to their final decision. A marketing funnel helps you understand and consciously influence this journey. How to achieve this without a marketing team?