The Entrepreneur’s Guide to the Invoicing Galaxy

Marketing is systematic work with customer needs – from understanding their requirements to long-term relationship building. It's not just about advertising but a strategy that helps businesses grow sustainably and clearly.

Correctly identifying your target customer is fundamental for functional marketing, a meaningful offer, and effective communication. This article presents a practical method to identify, describe, and translate the target customer into a usable profile for everyday decision-making.

Building a brand is not a one-time task but a systematic process that significantly impacts credibility, recognisability, and long-term sustainability of the business. This article provides a practical guide on how to create a functional brand from scratch – clearly, consistently, and without the need for a designer.

A simple marketing plan helps businesses and entrepreneurs align objectives, activities, and time so that marketing supports actual business results. This article provides a structured and practical guide to crafting a marketing plan without unnecessary complexity.